Email Marketing connects your business with your audience to promote your brand. This also can increase volume to your website and, potentially, increased sales. Emails can be used for describing upcoming specials on products or sharing news about your business. Email Marketing can drive sales by wishing subscribers "Happy Birthday" or simply checking in and saying hello. The possibilities of Email Marketing are endless. If you are not sending your audience emails at least once a month you are missing out on potential sales and other opportunities to grow your business.