The new design will have three results on the left side of the page and a map on the right. It will only apply to desktop searches. One significant benefit is that the map is larger, which may make it easier for some searchers to utilize.
As more local SEOs have noticed the new Local Pack design, there have been reports of significant improvements in local ranks.
For the first time, businesses have been seen rising into the Local Pack, with those with a large number of reviews appearing to benefit the most.
Unexpected spikes in traffic from local searches have also been reported on the internet. Several SEO professionals believe this is the consequence of an algorithm upgrade, however, some believe it is the result of the Local Pack makeover. Regardless, this change is showing how important it is to have Google reviews!