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If you're a small business owner, you’ve probably heard the term local SEO  thrown around—but what does it really mean, and why is it so...

Search engine optimization (SEO) can feel overwhelming—especially for small business owners juggling countless responsibilities. But with...

What Is Paid Media? Paid media refers to any marketing activity that involves paying to place your message on platforms you don’t...

If you're an insurance agent, you already know your biggest competition isn’t the agency across town—it’s the one that shows up first on...

In a big move to help professionals get up to speed on artificial intelligence, Google Cloud has launched a brand-new Generative AI...

Modern customers use online research to find out more information before making a decision about a product or service they're interested...

What causes visitors to become paying customers after viewing your Google Business Profile? There are numerous potential causes. We will...

If you have a business with a physical location on Google Maps, you need to be optimizing your Local SEO. Below are some tips on how to...

When potential clients are looking for insurance, they nearly invariably start their search online. These leads may be looking for...

We discuss technical issues and how to fix them a lot in the SEO field. Content strategy, keyword research, backlinks, and public...

Every insurance agent wants to increase their online presence, especially on Google.

YouTube is exploring ways to give creators additional information about their videos' performance, such as detailed reports on view and...

TikTok is a vital component of consumers' journey to purchase, according to a global research study, where they are increasingly...

Instagram is rolling out upgrades that will give users more options for remixing videos and a new way to advertise their live streams.⁠ ⁠

Consider the last time you updated your website with a picture. You probably got it from a stock photography site, uploaded it to your...

How Do Google Reviews Affect the Map Pack and Organic Search Results?

Because Google's algorithm for ranking local search results is based on so many different signals, it can be tough to decide where to...

The new design will have three results on the left side of the page and a map on the right. It will only apply to desktop searches. One...

Have you started planning for 2022 yet? Be sure to include SEO in your 2022 strategy!⁠ ⁠ Google Business Profile should be included in...

The Google Ads app for Android and iOS has been updated with new features that bring its functionality closer to that of the desktop version