Local SEO Ranking Factors: Insights

Because Google's algorithm for ranking local search results is based on so many different signals, it can be tough to decide where to focus your efforts. It's critical to pay attention to a variety of distinct local SEO ranking elements to guarantee a local business ranks effectively for relevant search queries.


As more local businesses realize the value of SEO, ranking well on search engine results pages (SERPs) will become increasingly difficult. Understanding how to dominate the SERPs becomes even more valuable as the race for search success becomes more fierce.


Based on data from Whitespark's Local Search Ranking Elements study for 2021, we'll look at the most essential factors for ranking in both the Local Pack and the localized organic results in this post. We'll also analyze how these results have changed over time and which tasks you should prioritize in the coming year.


If you're trying to improve both Local Pack and localized organic results at the same time, it can be instructive to look at the average importance of the local SEO ranking variables when they're added together:


1. On-page optimization (25%)

2. Links (22%)

3. GBP (21%)

4. Reviews (12%)

5. Behavioral (9%)

6. Citations (7%)

7. Personalization (5%)


It's vital to keep in mind that each of these aspects will necessitate a different amount of time; the percentage does not correspond to the amount of time that should be spent on each.


As you are probably aware, there are no guarantees when it comes to SEO success. This is a process that involves continuous research, work, and a willingness to change your strategy as you go.


Although a variety of factors influence search rankings, certain of the duties associated with them need significantly more continuing effort than others. Understanding your priorities and being able to shift your attention accordingly can help you stay one step ahead of your competitors.

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