When potential clients are looking for insurance, they nearly invariably start their search online. These leads may be looking for exactly what you have to offer, but if they can't find you, they'll move on to the next best thing.
In today's digital world, quality does not always equate to visibility. The insurance industry is quickly expanding, and agents are competing fiercely to attract an audience that expects immediate answers and information. With so much competition, great and customer-focused insurance providers' websites may be pushed lower down in search results.
On the internet, there are billions of web pages. When a user conducts a search, search engines use complex algorithms to sort and arrange this massive resource directory so that they are routed to the finest available results.
At its most basic level, SEO entails using relevant search terms and phrases on your website to aid in the process. Because most individuals are unlikely to search for your company by name, the trick is to think about what they do write into a search bar. Google ranks your business as relevant when it recognizes that your website matches such requests.
However, search engines are companies as well. Blackhat SEO techniques such as keyword stuffing have kept engineers on their toes, necessitating regular modifications to search engine algorithms to ensure that top results are deserving of their position. Google's algorithm is updated about twice a day.
While you can't — and shouldn't — game the system, you can use its best practices to underline your company's worth and make your insurance website the top search result for potential prospects.